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With us, it’s personal: We know what it takes to support great work, and to keep it going.

A born fiction writer, Rusty Coats learned early that everyone wants to be the hero in the story. As a consultant to media organizations, he helps companies find their own hero’s path in building sustainability.

Reporter and columnist turned digital media leader, Rusty knows the difference journalism can make in a community’s life. Finding sustainable, innovative ways to help organizations pay for journalism is Rusty's calling.

Rusty's Career Highlights

·   Prize-winning reporter and columnist

·   Pulitzer finalist

·   Digital media pioneer, moving into interactive media in 1993

·   Spearheaded initiatives to earn $100M in revenue for the Local Media Consortium two years running

·   Driver of audience and revenue for media companies like McClatchy, Media General and E.W. Scripps

·   Author of two published novels, “Out of Touch” and “Avalon”